Master the Art of Selling on LinkedIn without Sounding Salesy ๐ŸŽญ

Ishtiaq Marwat - LinkedInPreneur
4 min readMar 8, 2023
Photo by Chris Liverani on Unsplash

Learn the art of Standing Out from the Crowd: Proven Strategies to Make Your LinkedIn Sales Messages Irresistible!

Are you a freelancer or a small business owner struggling to make sales on LinkedIn?

Do you feel like youโ€™re constantly pushing your products or services on your connections, but not getting any results?

If yes, then this newsletter is for you!

LinkedIn has emerged as one of the most powerful platforms for businesses and professionals to connect and network with each other.

But did you know that it can also be a great place to sell your products or services without coming across as pushy or salesy?

If you are a freelancer or a small business owner, you need to master the art of selling on LinkedIn to boost your visibility, grow your network, and ultimately generate leads and sales.

However, selling on LinkedIn is not the same as traditional sales tactics, and it requires a different approach that is more focused on building relationships than closing deals.

In this newsletter, you will learn tips and strategies on how to sell on LinkedIn without appearing salesy.

However, there are effective strategies that can help you sell without being salesy.

Here are some tips:

Build Relationships:

People are more likely to do business with those they know, like, and trust. Building a relationship with your potential clients is an excellent way to earn their trust and get them to consider your products or services. One way to do this is by engaging with them on social media or in forums where they hang out.

Focus on the Benefits:

Instead of focusing on the features of your products or services, emphasize the benefits they offer. This approach can help your potential clients understand how your products or services can solve their problems and make their lives better.

Be Authentic:

Donโ€™t pretend to be someone youโ€™re not. Be authentic and honest about your products or services. Share your story and the reasons why you started your business.

Use Storytelling:

Stories are a powerful way to connect with people. Use storytelling to share the successes of your clients, the challenges they faced, and how your products or services helped them overcome those challenges.

Educate Your Audience:

Share your expertise and knowledge through blog posts, videos, and social media posts. By providing value to your potential clients, you can position yourself as an expert in your field and gain their trust.

Provide a Free Sample:

Offer a free trial or sample of your product or service. This approach can help your potential clients experience what you offer without any commitment.

Offer a Guarantee:

By offering a satisfaction guarantee or money-back guarantee, you can reduce the risk for your potential clients and give them more confidence in your products or services.

โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” โ€” -

Examples of Non-Salesy Messages:

Message Type #01: โ€œHey, I noticed you were struggling with [problem]. I have experience in this area and would love to help. Letโ€™s chat about how we can work together to find a solution.โ€

Message Type #02: โ€œI recently wrote a blog post that I think would be helpful for you. Hereโ€™s the link [link]. Let me know what you think!โ€

Message Type #03:โ€I saw your post on [topic] and I think I can help. I have experience in this area and would love to chat about how we can work together.โ€

Message Type #04: โ€œI wanted to reach out and introduce myself. Iโ€™m a [profession] and specialize in [area]. Let me know if you have any questions or need any help.โ€

Message Type #05:โ€I noticed youโ€™ve been following my work and wanted to reach out and say thank you. If thereโ€™s anything I can do to help you, let me know!โ€

By using these strategies and examples, freelancers and business owners can sell without being salesy.

Building relationships, providing value, and being authentic are key to creating long-term relationships with potential clients and growing your business.

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๐“๐จ ๐ฅ๐ž๐š๐ซ๐ง ๐ฆ๐จ๐ซ๐ž ๐š๐›๐จ๐ฎ๐ญ ๐ก๐จ๐ฐ ๐ญ๐จ ๐ฌ๐ž๐ฅ๐ฅ ๐จ๐ง ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง, ๐ฃ๐จ๐ข๐ง ๐’๐œ๐ก๐จ๐จ๐ฅ ๐จ๐Ÿ ๐‡๐ฎ๐ฌ๐ญ๐ฅ๐ž-๐๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ฌ๐ก๐ข๐ฉ & ๐‹๐ž๐š๐ซ๐ง ๐ญ๐ก๐ž ๐š๐ซ๐ญ ๐จ๐Ÿ ๐‹๐ข๐ง๐ค๐ž๐๐ˆ๐ง๐๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ฌ๐ก๐ข๐ฉ.

Join our Free Webinars where we will dive deeper into these strategies and provide you with practical tips on how to implement them in your own business.
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Our Premium LinkedIn Masterclass for Freelancing & Business Growth is available for enrollment. (Check more details)

Thank you for your time, and we look forward to seeing you soon!

Best regards,

Ishtiaq Marwat

Happy Scaling on LinkedIn!

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Ishtiaq Marwat - LinkedInPreneur

LinkedIn Growth Coach โ€” I help Professionals/Entrepreneurs/Freelancers Grow and Win Opportunities on LinkedIn